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The Future of Shopping? AI + Actual Humans.

AI has changed how consumers shop by speeding up research. But one thing hasn’t changed: shoppers still trust people more than AI.

Levanta’s new Affiliate 3.0 Consumer Report reveals a major shift in how shoppers blend AI tools with human influence. Consumers use AI to explore options, but when it comes time to buy, they still turn to creators, communities, and real experiences to validate their decisions.

The data shows:

  • Only 10% of shoppers buy through AI-recommended links

  • 87% discover products through creators, blogs, or communities they trust

  • Human sources like reviews and creators rank higher in trust than AI recommendations

The most effective brands are combining AI discovery with authentic human influence to drive measurable conversions.

Affiliate marketing isn’t being replaced by AI, it’s being amplified by it.

Meta Just Paid $2B for 10 Days of Negotiations
RESEARCH AUDIO
Meta Just Paid $2B for 10 Days of Negotiations
The Manus Acquisition That Changes Everything About AI Agents
While you were celebrating the holidays, Mark Zuckerberg closed a $2 billion deal in just 10 days flat. The target? A Chinese-founded AI startup that went from $0 to $125M ARR in 8 months. This isn't just an acquisition — it's Meta's admission that the AI agent race just got real.

Hey everyone,

Let me tell you something that should make every AI engineer sit up straight: Meta just made its biggest AI acquisition ever, and it wasn't for a foundation model company. It was for Manus — an AI agent startup that most people hadn't even heard of a year ago.

The implications here are massive. Let's break it down.

$2B+
Deal Value
10
Days to Close
$125M
ARR (8 months)
147T
Tokens Processed
What is Manus and Why Does It Matter?

Manus isn't your typical AI chatbot. It's what the industry calls a "General AI Agent" — an AI system that can actually do things, not just talk about them.

Think about it this way: ChatGPT tells you how to do something. Manus actually does it.

ā–ø How Manus Agent Architecture Works
USER REQUEST
"Find rental apartments in NYC under $3k"
ā–¼
MANUS ORCHESTRATOR
PLANNER
(Claude)
EXECUTOR
(Actions)
REFINER
(Quality)
ā–¼
TOOL INTEGRATIONS
🌐 Browser   |   šŸ’» Code   |   šŸ“ Files   |   šŸ”Œ APIs   |   šŸ—„ļø Database
ā–¼
DELIVERABLES
Spreadsheet with 47 listings • Screenshots • Analysis Report

The key insight: Manus uses multiple AI models together (Claude, Qwen, and others) orchestrated by specialized agents. It's not trying to be the best model — it's trying to be the best system.

Why Meta Paid $2 Billion (In 10 Days!)

Meta has been spending like crazy on AI — $70+ billion in CapEx this year alone. But here's what's interesting about this deal:

1
Immediate Revenue — Manus is already making $125M/year. This isn't a research bet — it's a business.
2
Proven Product-Market Fit — Millions of users in 8 months. People actually want this.
3
Integration Opportunity — Imagine AI agents on WhatsApp (2B users), Instagram (2B users), and Facebook (3B users).
4
Talent Acquisition — The Manus team cracked the context engineering problem. That expertise is worth billions.
The Strategic Chess Move

Here's where it gets fascinating. Look at what's happening in the AI agent market:

Company Agent Strategy Distribution
OpenAI ChatGPT Agents API + Consumer
Google Gemini 2.0 + A2A Search + Cloud
Microsoft Copilot 365 Office + Enterprise
Salesforce Agentforce CRM Ecosystem
Meta + Manus Consumer Agents āœ“ 5B+ Social Users
šŸ’” The Key Insight
Meta doesn't need to build the best AI model. They need to build the best AI product — and with 5 billion users across their apps, they have distribution that nobody else can match. Manus gives them the agent technology to actually make that happen.
The Technical Brilliance of Manus

What makes Manus special isn't just that it works — it's how it works:

Context
Engineering
→
File System
as Memory
→
KV-Cache
Optimization

The Manus team discovered something crucial: the file system is the ultimate context. Instead of cramming everything into a fixed-size context window, they treat files as persistent, unlimited memory that agents can read and write on demand.

Their other innovation? Achieving 100:1 input-to-output token ratios with aggressive KV-cache optimization. This makes their agents 10x cheaper to run than naive implementations.

"The era of AI that not only talks but also acts, creates, and delivers is just beginning. Now, we have the opportunity to build it at a scale we could never have envisioned."
— Xiao Hong, CEO of Manus
What This Means for the Industry

1. Agents Are the New Frontier
The model wars are maturing. The next battle is for agentic supremacy — AI systems that can accomplish tasks autonomously. Expect massive M&A activity in this space.

2. Distribution Beats Innovation
Manus built an incredible product, but Meta's distribution is worth more than any technical advantage. This is the "last-mile problem" of AI.

3. China-US Tech Dynamics Are Shifting
A US tech giant acquiring a Chinese-founded AI company (and immediately severing all China ties) is unprecedented. Expect more regulatory complexity.

4. The $88B Agent Market is Real
Analysts project the AI agent market to hit $88.35B by 2032 (42.8% CAGR). This acquisition validates that projection isn't hype — it's conservative.

The Manus Journey: A Timeline
2022 Butterfly Effect (Manus parent) founded in Beijing by Monica team
Mar 2025 Manus launches publicly, goes viral with demo video
Apr 2025 Benchmark leads $75M Series B at $500M valuation
Jun 2025 Company relocates HQ from Beijing to Singapore
Dec 2025 Announces $125M ARR, millions of users
Dec 29 Meta acquisition announced at $2B+ — 10-day negotiation!
šŸš€ Quick Poll: Should I Start a Kubernetes Series?
I'm thinking about running a parallel series diving deep into Kubernetes architecture, deployment patterns, and SRE best practices. Would you be interested?
šŸš€ Yes, I want K8s! šŸ¤– Keep it AI-focused
Reply to this email with your choice, or click a button above!
TL;DR

Meta acquired Manus for $2B+ in just 10 days. Why it matters:

• AI agents (not just chatbots) are the next frontier

• Manus achieved $125M ARR in 8 months — rare for AI startups

• Meta now has agent tech + 5B users = massive opportunity

• Context engineering innovations make agents 10x more efficient

• Expect more consolidation as Big Tech fights for agent supremacy

The AI landscape is shifting from "who has the best model" to "who has the best AI system that actually does things." Meta just made a major move.

What do you think about this acquisition? Reply and let me know — I read every response.

Until next time,

Deep

Senior SRE by day, AI researcher by night

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